Ultralux
Product Catalog: logo design | brand identity | typesetting | photography
Purpose: A full product line catalog and redesign that positions the ULTRALUX® brand as higher-end. The target audience includes developers and owners in the multi-family residential and hospitality sectors attending trade shows, or individuals looking to purchase home lighting.
The updated logo design and color palette reflect a more luxury aesthetic. Tints of black and gold, used as the primary catalog colors, create a serious tone and depict high quality and are paired with a monogram logo evoking luxury and prestige. The catalog’s improved use of space accommodates product images to show the range of options and applications allowing viewers to easily envision the product in use.
TONE
The combination of purples and curvilinear shape tend to create feminine connotations. The visuals can also depict a less serious tone with its associations to imagination and creativity.
The serif typeface in the monogram and the use of gold signify prestige and luxury. It also sets a serious tone and is associated with high quality and value.
LOOK AND FEEL
Product photography used to visually depict all size and finish options. Technical specifications are contained within charts.
A less colorful, more open and minimal layout creates an elegant look and feel to fit the brand.
ORGANIZATION
To organize a full product listing, color coded categories break up the catalog into 3 sections based on product type.
A reference guide is included to provide readers with quick access to common industry specific information.
Visual indexes for each product type category provide users the ability to see the range of options for quick comparison and decision making.
